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Preview The value of different customer satisfaction and loyalty metrics in ... pdf file

The current issue and full text archive of this journal is available at .... According to Zeithaml (1988), “perceived value is the customer's overall assessment of .... Brody and Cunningham, 1968; Cunningham, 1956; Cunningham, 1961; Wind, 1970). ..... alone will suffice as a predictor of customers' future loyalty behavior ...

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